After doing user research we wanted to define our audience a little further, and decided to create personas for the types of people who may use our app to gain a better insight to our audiences needs and wants and what they would gain from using our app.



Our first persona is named Eduardo and is a 19 year old 1st year student at York St John University, and is living in University halls. Eduardo is outgoing and has a lot of friends, enjoys going out and is part of the university football team and enjoys spending with the team, going to their weekly socials and can spend a lot of money while on a night out. He's also very active on social media and has accounts on most sites including Facebook, Twitter and Instagram.

Our next persona is Alice, a 20 year old second year student who is studying Primary Education in Leeds. She drives to and from her placement, which is at a Primary School in York. She has recently moved into a shared house with a few of her university friends, has a part time job and enjoys going to the cinema and going out to nice restaurants. Like Eduardo, she has accounts on most social medias, has accounts on Facebook and Instagram to keep up with her friends, and her family back home.

Our final persona is Viktor, a 21 year old creative writing student from Sweden, studying in York for a semester. He is living in University halls with a few other international students and with his flatmates, wants to learn about and experience the English culture. He likes going out to town at night and visiting bars and clubs, has recently joined the hockey team and is enjoying their socials and events. He is also an active user of facebook, using it to keep in contact with his family and friends back home.