Audience Research

To understand target audience more we decided to hold a survey asking students about their opinions and emotions towards money, and to understand their needs and wants more.

We had twenty participants in our survey, which we sent to students using social media, and it asked questions about student finance and budgeting, as we wanted to learn about their attitudes and feelings about these topics to help us with our app development.

We had 20 students take part, answering questions about student finance and budgeting.

We first asked if they struggled living off their student loan and 55% said yes, proving that they struggle and would benefit from an app like ours, which would help them budget their money.

Next we asked if they have ever budgeted before, if they currently budget and if they manage to stick to their decided budget and found that of the 75%, only just over 50% of them manage to stick to their decided budget.

We asked more about their attitudes about money and found that 100% of our participants worry about money and the majority feel that their mental health and their studies suffer as a side effect of these worries.

This information further evidenced to use that a budgeting app would have an audience and be helpful for these students to calm their money worries and concerns.



We asked then what they spend the most of their money on and found that most students spend the most of their student loan on Bills, food, rent and travel, so we can use this information to adjust the deals and budgeting tips on our own app to help them with buying these products while still having money for other things.

finally we asked if they would download a budgeting app for students and found that 85% would at least download and try it. This proves to us that there is a valid window for a budgeting app and there is a market for it. This survey allows us to further understand our audience to build our app effectively for them in particular.