Week 9 (20th-26th, March, 2017)

This week's session was on PR, public relations, and it's function within the industry. PR is generally the main "in between" factor with the company and whatever audience it might have. For example a company may set up a PR department and that department would deal with customers, local authorities, media (like the press) and shareholders, just to name a few examples. One way PR might communicate is with a press release. PR has changed over the years, the old saying; "sex sells" is found to be exactly that; old. It's not sex that sells these days it's activism, from TV adverts to a company tweeting their support for the ape currently in the White House, activism and politics has a bigger impact then sex. One prime example is the Lyft vs. Uber "event" wherein Uber denounces protesters protesting against the travel ban, people delete the Uber  their phones as a moral gesture, their competitor, Lyft, announce that they're giving money to a civil rights foundation, Lyft surpasses Uber downloads for the first time.

In addition, this week we spent time to bring all of our recent material together into a new presentation to be given on the 30th.