Social Media

Within our brand research we found that digital technology is a key part of branding and helps with building recognition, as it allows social media to play a key art in establishing a brand identity, assisting in bringing success to a brand.

To maintain our brand identity we created social media accounts for our brand, building a platform to communicate with consumers. Evans (2012) states that 'social media sits at the pinnacle of the current trends in consumer-to-consumer conversation and marketing amplification', so naturally we felt if important to create a social media presence.

We created both Twitter and Facebook accounts to gain online presence and be able to communicate with a range of audiences. Facebook has the most active social media site, according to LifeWire (2017) with Twitter following close behind. Having a Twitter account also allows us to communicate with other brands, gaining inspiration for our own and improving our own brand, whether it be through communication or getting feedback from others.

Creating an online presence is key for the branding process, as it establishes is a brand image, so we used our logo and colour scheme throughout to become recognisable and familiar with consumers.








Evans, D. (2012) Social Media Marketing: An Hour a Day. New Jersey, Wiley.

LifeWire (2017) The Top Social Media Sites People Are Using. [Internet] Available from https://www.lifewire.com/top-social-networking-sites-people-are-using-3486554 [Accessed 27th March 2017]