Analysis of Disney as brand.

A well-known brand name is Disney. Disney is one of the most popular and well known international media enterprises, operating through Media Networks, Parks and Resorts, Studio entertainment, Consumer Products and Interactive Media.

Even though its headquarters are in the United states, it is a brand well known world-wide and was named as number 8 on the Forbes list of World’s Most Valuable Brands.

The brand name Disney came from the names of its founder brothers, Walt Disney and Roy O. Disney, who founded the company in October 16, 1923. The name is short and has meaning behind it, but it is also easy to pronounce. As the company is a worldwide company, it must be easy to pronounce in multiple languages, and the simplicity of the word Disney allows for this, and as it’s a brand aimed at families, appealing to children and adults alike, it must be pronounceable for children too. The name is memorable, as it is short and sweet, just two syllables long, and it’s not too complicated. Unlike some brand names that use initials and sound close to other brand names, Disney is unique sounding and doesn’t sound anything like any other worldwide brands, so it is easy to distinguish from other brands.

Disney has a lot of connotations, one of the main ones is the popular mouse Mickey who is featured in the parks and in many of Disney’s productions. Disney also brings up images of fairy tales and princesses, as most of their movies follow a fairy tale-like story and some feature princesses, who become idols for young children. Disney has obvious family values and the word family comes to mind when Disney is thought of as Disney sells themselves as a family brand, not just aiming their products at the children, but as a family product that they can all enjoy together. Disney theme park advertisements always feature families of all types, not just children having fun, and sell the parks as a way of making memories as a family.

With this analysis of the Disney brand, it is easy to see how important branding and advertising can be for companies. Just a brand name or logo can bring up many ideas and connotations about the company and their values, so it’s important that the brand name stands out and is memorable from all of the other brand names out there, so people recognise the brand.