Company Designs

In our first session with Craig Walton, we had to consider initial ideas for our company name and was introduced to the programme, InDesign, which is appropriate for many uses including designing a logo.

We all came up with one idea for a company name which we thought would link with our values as a company and our target audience of students. After designing a rough design of our chosen company name on InDesign we joined back as a group to discuss which was the most preferred between the group. We chose to develop Philippa's idea of 'Edge' further as we thought it would relate to our young demographic and would give us the opportunity to be creative with fonts, colours and overall design.

'EDGE' - As we decided on our company name, we then decided to split the tasks of designing the company logo and further research into our app. George and Alex continued to research and develop our app ideas and myself and Philippa began designing our company logo. I firstly looked at other company logos to get an idea of what is the dominant colours used as a company we wanted to be unique and did not want to go for popular colour schemes.

Google search results of Company Logos.

The colours red and blue are recurring colour in logos in which we wanted to differ from as a company ourselves. I decided to go for a vibrant purple and white as I thought those colours worked well together and would appeal to our target audience. By using the website http://www.dafont.com  we used that to get unique fonts to create a original logo and I used the font named Edge Caps. With an initial idea with what I wanted it to look like on screen I managed to get a this design below however I want to develop my own design further to make it look more professional and recognisable by maybe working more with the diamond shape.

I added the Multicoloured diamond shape to represent value and wealth, which links with our initial app idea that is focused on advising and helping manage finance for students. I was pleased with the colour choice of purple and white working together as I feel it makes the company name more eye-catching however I want to develop the arrangement and structure of the diamond as I feel it could look more professional. This is a process which may change and develop as we want to do further research into company names to see if we can think of any other names which may be more suitable, however we feel as a group that if we keep developing and designing alternate company logos we can manipulate them to create a logo which we feel can represent us a company.


These are some other company logo designs