Mission Statement and Values
Values & Mission Statement
As a company we focused on the main values we would want to represent us as a brand, as we wanted to relate to the community and audience we will be targeting which would mainly be students. As students ourselves we wanted the values to be genuine and relatable so the consumers feel apart of the company themselves. Coming up with ideas of what the company itself stands for and also including links to the app were more difficult that expected, however we narrowed it down to 5 main values and a mission statement which we feel have a friendly and approachable appeal to them. We as a company wanted our values to represent us as individuals as well as a group, so here are our company values:
1. Being a helpful friend in need to make life a little easier.
2. Nurturing young people into an efficient adulthood.
3. Opening new forms of communication
4. Present Opportunities with deals and updated discounts
5. Be Humble as a company
Our mission statement was what we wanted to achieve as a company in regards to our app, we knew we wanted to create a finance based app aimed towards students which made our mission statement easier to produce with having initial ideas already set in place.
Mission Statement: Building a platform to help and advise students to organise and manage their money efficiently.
Research:
Looking into other companies mission statement and values show the importance of having focused values which would tell the consumers the promises we are providing as a company and also having a focused mission statement to keep our task direct and organised. I looked at successful social networking sites such as twitter to see what the initial focus was for the creation of Twitter.
Twitter's Mission statement: To give everyone the power to create and share ideas and information instantly, without barriers.
Twitter keeps their mission statement basic and direct which I feel we have also achieved as a company. The slight differences between Twitter and our own company is we are more specific with our target audience as we focus on students instead of everyone. We feel this specific focus will influence our choices throughout this process by thinking for students, this could effect our design and the function of the app in a positive way.
As a company we focused on the main values we would want to represent us as a brand, as we wanted to relate to the community and audience we will be targeting which would mainly be students. As students ourselves we wanted the values to be genuine and relatable so the consumers feel apart of the company themselves. Coming up with ideas of what the company itself stands for and also including links to the app were more difficult that expected, however we narrowed it down to 5 main values and a mission statement which we feel have a friendly and approachable appeal to them. We as a company wanted our values to represent us as individuals as well as a group, so here are our company values:
1. Being a helpful friend in need to make life a little easier.
2. Nurturing young people into an efficient adulthood.
3. Opening new forms of communication
4. Present Opportunities with deals and updated discounts
5. Be Humble as a company
Our mission statement was what we wanted to achieve as a company in regards to our app, we knew we wanted to create a finance based app aimed towards students which made our mission statement easier to produce with having initial ideas already set in place.
Mission Statement: Building a platform to help and advise students to organise and manage their money efficiently.
Research:
Looking into other companies mission statement and values show the importance of having focused values which would tell the consumers the promises we are providing as a company and also having a focused mission statement to keep our task direct and organised. I looked at successful social networking sites such as twitter to see what the initial focus was for the creation of Twitter.
Twitter's Mission statement: To give everyone the power to create and share ideas and information instantly, without barriers.
Twitter keeps their mission statement basic and direct which I feel we have also achieved as a company. The slight differences between Twitter and our own company is we are more specific with our target audience as we focus on students instead of everyone. We feel this specific focus will influence our choices throughout this process by thinking for students, this could effect our design and the function of the app in a positive way.
About Emily Moore
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