Week 3 (6th-12th, February, 2017)

Week 3 and headway was made with the logo and brand names. As mentioned in a previous post; we investigated the process that company goes through when choosing brand names. After a while brainstorming, individual thinking and reflection, considering existing names and reference books, we narrowed the list of potential names down to 9: Upal, Unipal, Edge, Fixer, Dentless, Sense, Fuse Media, Tone Media, Neon.

We in the group decided on the name "Edge" as it was a simple, single syllable, word that was both memorable and easy to say (taking non English speakers into consideration).

Development of a Logo was pursued this week by Emily and Philippa, a more detailed account of their process can be found in a separate blog post but the general thrust development of the logo was uniqueness. It was found in research that blue and red were common, recurring colours in most logos so a similarly bold colour that is seldom used was considered. Purple fell into this category nicely.